![](https://lottedam.nl/wp-content/uploads/2023/10/visitekaartje-dam-by-lotte-768x515.png)
My brand
Dam by Lotte
On this page you can find all about my very own vintage clothing brand I created.
What is Dam by Lotte?
Ever since I started to learn more about who I am and what I love, I’ve known I’m into fashion. Fashion is a way for me to express myself. I can also express my creativity in clothing and fashion besides graphic design and content creation alone. From when I was twelve years old I filmed YouTube videos in which I styled outfits and showed my latest clothing purchases. I still do this but have taken it a step further not too long ago.
I love vintage designer fashion and this has resulted into creating my own archive clothing shop on Instagram. I named it ‘Dam by Lotte’ which stands for Designer and More by Lotte. I started this brand as a school project for the subject ‘Coaching’. Coaching was a subject in which you work to grow as a content creator in a field you desire yourself. I did lots of research on how to properly start an Instagram brand and run a Depop shop. I spent lots of hours building Dam by Lotte and it is now still flourishing and growing. It’s going very well, I already have quite some (loyal) followers and I love doing it. I manage everything for Dam by Lotte myself; photoshoots, social media, packing orders, shipping, etc. There’s still a lot of space for me to grow as a content creator and small business owner but I’m open for this and want to keep growing and learning everyday.
Corporate identity
I’ve decided to go for a simple yet classy design, in my opinion very suitable with the type of clothes I sell.
![](https://lottedam.nl/wp-content/uploads/2023/10/huisstijl-dam-by-lotte-2.0-klein-547x1024.png)
Old branding
When I had just launched Dam by Lotte, I had a very different branding. See the sheet down below. After a while of using this identity I noticed that it didn’t really feel like ‘me’ and I wanted something more simple yet classy and stylish.
![](https://lottedam.nl/wp-content/uploads/2023/10/huisstijl-dam-by-lotte-old-548x1024.png)
![](https://lottedam.nl/wp-content/uploads/2023/10/7918f551-4932-4750-93dc-c864cfd6a28e_rw_1920-klein.png)
Business card, post card and stickers
![visitekaartje mockup](https://lottedam.nl/wp-content/uploads/2023/10/visitekaartje-mockup.png)
![postcard](https://lottedam.nl/wp-content/uploads/2023/10/postcard.png)
![232 2](https://lottedam.nl/wp-content/uploads/2023/10/232-2.png)
![232](https://lottedam.nl/wp-content/uploads/2023/10/232.png)
![](https://lottedam.nl/wp-content/uploads/2023/10/F578C28E-660E-4ED7-90B2-DAA338B42059-576x1024.jpg)
Social media management
![dam by lotte ig 1.0](https://lottedam.nl/wp-content/uploads/2023/10/dam-by-lotte-ig-1.0.png)
![dam by lotte ig 2.0](https://lottedam.nl/wp-content/uploads/2023/10/dam-by-lotte-ig-2.0.png)
![dbl tiktok](https://lottedam.nl/wp-content/uploads/2023/10/dbl-tiktok.png)
![dbl depop](https://lottedam.nl/wp-content/uploads/2023/10/dbl-depop.png)
Photography & styling
For Dam by Lotte I largely do my own photography, but I have worked together with other photographers a few times to change things up. Check out some of my work down here.
![DSC_8230 kopie](https://lottedam.nl/wp-content/uploads/2023/10/DSC_8230-kopie.png)
![DSC_8250 vierkant kopie](https://lottedam.nl/wp-content/uploads/2023/10/DSC_8250-vierkant-kopie.png)
![_DSC0668 bewerkt kopie](https://lottedam.nl/wp-content/uploads/2023/10/DSC0668-bewerkt-kopie.png)
![_DSC1130 kopie](https://lottedam.nl/wp-content/uploads/2023/10/DSC1130-kopie.png)
![DSC_3416 kopie](https://lottedam.nl/wp-content/uploads/2023/10/DSC_3416-kopie.png)
![DSC_3337 kopie](https://lottedam.nl/wp-content/uploads/2023/10/DSC_3337-kopie.png)
![DSC_3344 kopie](https://lottedam.nl/wp-content/uploads/2023/10/DSC_3344-kopie.png)
![DSC_4715 kopie](https://lottedam.nl/wp-content/uploads/2023/10/DSC_4715-kopie.png)
![DSC_4749 kopie](https://lottedam.nl/wp-content/uploads/2023/10/DSC_4749-kopie.png)
That's it!
The end of this project page
Not to worry, there’s much more admire. Click on the right button to
go back to the main project page and check out my other work!